Jermsittiparsert, Kittisak; Wongsuwan, Navaporn; Akkaya, Bülent

The aim of this research work is to examine the originator which is affecting in Thailand the adoption of m-commerce (based on the behavioural intention). The usage of m-commerce has faced reluctance by the subscribers of mobile phone, which is in general the most anticipated challenge among both the developing and developed countries. Similarly, there are restricted empirical research work regarding to the m-commerce in Thailand. As a result, in the situation of developing countries (for instance, Thailand specially), very less numbers of research exist for the recognition of important variables for the m-commerce installation or estimating the m-commerce adoption variables. For explaining the behavioural targets of subscribers and for estimation generally the model that has been used is referred to as technology acceptance model (TAM). First, the factor subjective norms by the region of technology acceptance had contradictory outcomes and inconsistency to the behavioural target. In this study, we employed the Smart Partial Least Square Structural Equation Modelling version 3.2.6 as a data analysis technique. The response rate of the current study is 81%. The results have certainty that has established the presence of these associations between the users which implicated the significance of subjective norms in Thailand which were recognized. The personal opinion of usefulness, perceptions of attitude and easy usage to m-commerce are the important features towards the subjective norms which are the social impacts.

Jermsittiparsert, Kittisak; Wongsuwan, Navaporn; Akkaya, Bülent

The study was planned to examine the impact of subjective norms on the behavioural intentions of Thai e-banking users. Additionally, the study has also examined the mediating role of perceived usefulness of e-banking in the relationship between the subjective norms and e-banking adoption. The subjective norms construct in this study was decomposed into societal descriptive and injunctive norms, and personal descriptive and injunctive norms. It is clear from the literature review that highly inconsistent findings were reported between perceived usefulness and subjective norms because of the contradiction in the findings obtained by the researchers. This occurred may be because trivial attention was given to the relationship between subjective norm and perceived usefulness. In current research, it is argued that there are many advantages of e-banking adoption which includes mobility, convenience and 24-hour accessibility anywhere anytime with no physical limitation of location as required in old-styled e-commerce. For that reason, it is hypothesized that people who believe that these advantages would result in the improvement in their performance are expected to create a positive environment for technology adoption. In the latest quantitative research development, the partial least squares (PLS) path modelling is considered to be unsuitable in determining the validity of the model. For this purpose, a two-step process is implemented in current research. The results of the present study, argued that e-banking is adopted voluntarily and the existence of high social norms in collectivist culture greatly influences the potential adopters' attitude and behaviour by the opinions of their significant others particularly in Thai context.

Fahlevi, Mochammad; Jermsittiparsert, Kittisak; Wongsuwan, Navaporn; Aljuaid, Mohammed; Chankoson, Thitinan; Waiyawuththanapoom, Phutthiwat

The performance of the organizations needs to be measured. This study aimed to determine the relationship between openness, trust, leadership, team cohesion, and organizational performance. This study was cross-sectional, and survey questionnaires were used to collect data from participants. The questionnaire was distributed to employees of Thai organizations that manufacture sports goods. For this purpose, convenience sampling was used, and 75.78 percent of the responses were usable. For data analysis, PLS 3.3.2 was utilized. According to the study's findings, trust does not affect team cohesion. Additionally, team cohesion does not mediate between confidence and performance. However, the remaining relationships were deemed significant. The study's findings are beneficial for policymakers and academics.

Fahlevi, Mochammad; Jermsittiparsert, Kittisak; Wongsuwan, Navaporn; Aljuaid, Mohammed; Sukpasjaroen, Khunanan; Chankoson, Thitinan

Globally, team performance has become a crucial factor for the success of any sport, attracting the interest of regulators, coaches, and new researchers. Therefore, the current study investigates the impact of critical factors such as physical fitness, training process, and team support on the performance of the Thai national football team. In addition, this article examines the mediating effect of player satisfaction on the relationships between physical fitness, training process, team support, and football team performance in Thailand. The researchers collected the data using primary data collection methods such as questionnaires. The respondents were selected using purposive sampling, and smart-PLS was used to assess the reliability and relationships between variables. The results demonstrated that physical fitness, training process, and team support positively affect the performance of the Thai national football team. In addition, the results indicated that player satisfaction significantly mediates the relationships between physical fitness, training process, team support, and football team performance in Thailand. This article assists regulators in developing regulations regarding team performance and serves as a guide for future researchers investigating this field.

Fahlevi, Mochammad; Jermsittiparsert, Kittisak; Wongsuwan, Navaporn; Aljuaid, Mohammed; Chankoson, Thitinan

A multitude of ethical dilemmas perpetually besets non-professional soccer. It is believed that coaches can be beneficial in preventing unethical behavior. Therefore, this study examines the moderating effect of perceived ethical climate on the relationship between coach ethical leadership and the affective commitment of non-professional soccer players. A convenient sampling technique was utilized to collect data from 300 amateur Thai soccer players for this purpose. The Structural Equation Modeling (SEM) demonstrated that the direct effect of player-perceived coach ethical leadership and player-perceived ethical climate has a significant and positive relationship with affective commitment. The indirect impact of the critical findings indicates that players' perceptions of the ethical environment moderate the relationship between their perceptions of the ethical leadership of their coaches and their affective commitment. These findings suggest that ethical climate is integral because it significantly mediates exogenous and endogenous variables. Therefore, this moderating effect relationship is a significant contribution to the study. This study could assist athletes and clubs in understanding the significance of coaching ethical leadership and ethical climate in enhancing the affective commitment of non-professional athletes.